Category: Marketing

Marketing Matters: Using Videos to Advertise Your Business

There are many ways on how you could advertise your startup, and introduce your business to the world: a cool website, a blog, social media posts, and the list goes on. But if you really want to make an effective call to action to your audiences, then using videos to market your business is the best solution. Videos often engage people in a way that texts and photos cannot, and thanks to today’s technology, there are many video applications that can help you create useful marketing videos that can promote your products at a low cost! What Videos Could I […]

7 Marketing Trends to Hit 2017

The world of online marketing just keeps getting bigger, and better — 2016 was filled with new apps and trends that brought wonders to all sorts of life; and once we kick off the new year, expect that there would be more marketing strategies that businesses would utilize, which leads to the question: What are those marketing trends that would make the cut for 2017? Shutterstock From One Trend to Another Of course, social media marketing is an automatic contender for this list, but we will not deal with social media alone, for there are many ways on how one […]

6 Ways to Get Noticed By Millennial Clients

Shutterstock An accounting firm should not only base its growth on excellence in handling financials, calculations, reporting and advisory, but it should also focus on client acquisition and retention. You should remember that in every generation, one thing that would connect your business with them is through proper engagement and creating strong relationships. Here are 6 ways on how you could attract clients especially on the millennial side, and build loyalty between both parties. The DIY Generation’s Edge Shutterstock In a report by JD Power, it showed that millennials had always been the much more edgier generation than baby boomers. […]

4 Best Social Media Platforms for Accountants

Most B2Bs are seeing social media as the next big thing in the world of marketing, since it can help you expand, gain new clients and lets you create effective business propagandas with less budget. As of now, social media platforms can also be used for businesses such as accounting firms, since today’s accountants are often considered as millennials who combines their accounting approach with the presence of technology. Here are 4 of the best social media platforms that you can use to expand your accounting firm. Depositphotos Considering Social Media Platform to Use Once you start using social media […]

Top 10 Latest News on Pokémon Go

Fans of the hit Japanese video game turned anime Pokémon, were crazed when Niantic released Pokémon Go, an interactive mobile app which uses GPS (Global Positioning System) on locating these pocket monsters and catching them using mobile phones. Here are 10 of the latest headlines in the world of Pokémon Go. Flickr (oliverchnt) 1. Pokémon Go Returns Home Two weeks after dominating countries like New Zealand and Australia, Pokémon Go is rumored to be finally launched in Japan, the birthplace of Pokémon phenomenon. According to TechCrunch, Niantic Labs, the developer of the game, will make Pokémon Go available in Japan […]

Timing is Everything: Handling Your Social Media Schedule

Ever since the emergence of the internet, people get to connect their lives and stories to the world. Businesses see social media as a great marketing tool, since it can help on increasing return on investment (ROI) without spending huge amounts of money. But there are times that no one sees it or even worse, people skips it because they don’t want to be bothered. The only way for us to avoid those consequences is to have an efficient social media schedule. Depositphotos Don’t Get Frustrated Revenue-wise, as a business owner you wanted to have something that can promote your […]

6 Email Marketing Strategies You Should Know

For marketing, if you would ask me if which platform is better when it comes to effective delivery of thought, I would still choose email. It’s because not only email is considered as a direct source of communication but it also has a steady inbox where all messages are coming, while social media sites like Facebook and Twitter can’t help you that much since hundreds of posts can flood the News Feed.

Delivering the Goods : The Fundamentals of Effective Marketing

Starting up a business combines both time and effort before it become successful. One of those things that you’re aiming is for consumers to know your product and with that being said, having the public recognize your products and services is a great scenario, since not only you’re gaining the trust of your customers but it also expands your market share.