One of the best ways for you to bring your product to the market is by means of online marketing, where you’re using the power of the world wide web on introducing your product. If you’re looking for online marketing tools that you can use for your startup business, then this one is for you!
World, Here I Come!
Flickr (adam john)
Boosting up sales rate in a spectacular fashion, online marketing is becoming a trend in the marketing world. Since it’s inexpensive, yet fun and easy to use, online marketing gives aspiring startup owners the freedom of promoting products or services. Furthermore, online marketing can help you earn great responses from users of social media sites.
Tools for Branding
First things first, you must have a brand name, as well as a cool logo for your business. It’s very important because it serves as a representation of the product, and it solidifies the credibility and legitimacy of your business.
Tools recommended: Photoshop, Keynote (for Mac), Canva
All of these tools are designed for creating authentic images. You can utilize these tools whenever you want to make a logo for your business, banners for your website and other promotional materials.
People likes to surf the internet and search for the stuff they need. They always look for different websites where they may find things that catches their eye. If you have a website being seen by everybody, chances are someone might stumble upon your website, which is good since it generates your web analytics.
A good website for startup should be accurate when it comes to product information. It should be done with professional creativity so that customers would feel that something good is in store for them once they go to the website. Furthermore, it should also keep up with current events, and is also optimized in tablet and mobile.
It should have a blog page where you can share everything about your product, and connect with your subscribers as they get to know your business a lot better. Another thing is that you should have a capture page where you can see the people interested in your product and lastly, build a list of all those email addresses you gathered and start sending them sales related emails.
Tools recommended: Tumblr, WordPress, Mailchimp (for sending newsletters) and Medium(for blogs).
After having a logo and a website for your product. Now, it’s time to bring it to social media. I know that you can already generate subscribers just by having them view your website. But you should also consider using social media sites to gain more active subscribers. Create a Facebook, Twitter and as far as it goes you can also useHootsuite account for you to monitor posts from users.